Website Redesign SEO Checklist: Relaunch Without Losing Traffic
A practical website redesign SEO checklist for US and Canadian businesses planning a relaunch, with crawl, redirect, staging and launch-day checks.
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Insights, guides & field notes
Practical advice on web development, Shopify, checkout conversion, SEO and growing your business online.
CASL Shopify email marketing: practical guide for DTC brands
A practical CASL setup guide for Shopify email and SMS marketing in Canada, covering consent, unsubscribe, checkout opt-ins, records and tool configuration.
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How to Get Recommended by ChatGPT, Gemini and AI Overviews
A practical GEO guide for DTC brands and SaaS companies: how AI systems find, understand and cite your business, and what you can control.
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The Shopify Technical SEO Checklist: What Actually Moves Rankings
Duplicate product URLs, filter pages, structured data, redirects and Shopify Markets hreflang: a practical technical SEO checklist that separates what Shopify controls from what your theme and apps control.
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