Shopify Plus Agency vs Freelancer: How to Choose
Choosing between a Shopify Plus agency and a freelancer comes down to risk, scope, speed, and accountability. Use these questions to hire the right help.
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Insights, guides & field notes
Practical advice on web development, Shopify, checkout conversion, SEO and growing your business online.
Website Redesign SEO Checklist: Relaunch Without Losing Traffic
A practical website redesign SEO checklist for US and Canadian businesses planning a relaunch, with crawl, redirect, staging and launch-day checks.
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Boxing Day ecommerce Canada: Black Friday DTC Checklist
A practical Black Friday and Boxing Day checklist for Canadian DTC brands covering speed, offers, shipping cutoffs, tracking, consent, upsells and returns.
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CheckoutChamp Alternatives: Compare Checkout and Funnel Platforms
A practical framework for comparing CheckoutChamp alternatives, including checkout control, funnel needs, subscriptions, analytics, integrations and migration risk.
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Quebec French language requirements ecommerce: what stores should know
A practical, careful guide for DTC and Shopify brands selling into Quebec: French content, terms, packaging, translation workflow and SEO basics.
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CASL Shopify email marketing: practical guide for DTC brands
A practical CASL setup guide for Shopify email and SMS marketing in Canada, covering consent, unsubscribe, checkout opt-ins, records and tool configuration.
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