Shopify theme development for US DTC brands

It depends on how far your requirements are from the theme you like. A premium theme can be a good base if the layout, settings, and code quality match your needs. A fully custom theme is better when you need tighter control over UX, performance, editing rules, and brand-specific flows.

Yes, that is a core part of the build. We create Online Store 2.0 sections, blocks, templates, and settings so your team can update content safely. We also limit settings where too much control would create layout or performance problems.

We start with a speed budget and review theme code, images, apps, scripts, fonts, and template structure. We focus on the pages that matter most, such as product pages, collections, landing pages, and the home page. We cannot guarantee specific scores, but we build with performance in mind from the start.

Yes. We review the apps already in the store and how they touch the theme. Where possible, we use Shopify app blocks and theme app extensions instead of hard-coded snippets. That makes the theme easier to update and lowers the chance of hidden conflicts.

We include accessibility basics during design and development. That means attention to headings, labels, keyboard use, color contrast, focus states, and usable interactive elements. If you need a formal legal audit, we can help prepare the theme for review by the right specialist.

Yes. We can support fixes, new sections, landing pages, app changes, performance reviews, and UX improvements after launch. Many stores need iteration once real customers and campaigns hit the new theme. We keep the theme maintainable so future work is less painful.